This is an introductory level programme for business owners who want to understand how to grow their website traffic and ultimately grow their online sales.

It is ideally suited for those who need to learn the basics of website optimisation and search engine marketing.

In addition to helping to generate website traffic this programme, will give website owners more confidence in managing their website and their website provider.

Business owners who want to drive traffic to their website and increase online sales.

Organisations that want to drive awareness of their website and the resources available through their website.

This short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site.  Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience.  Learners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research.  Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign.  Finally learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool.

Online Live Interactive Webinar (not pre-recorded!) 

The duration of this programme is 3 hours with a 10 minute break after each hour. 

·         Perform a website Performance audit

·         Understand the basics of a good website

·         Understand the simple extras that will drive more traffic to your website

·         How to Perform SEO (Paid and Organic)

·         Gain knowledge of free tools for keyword research

·         Be more capable and confident in monitoring its performance

·         Feel more confident speaking to your website designer about the performance and features of your website

·         Have a better understanding of Google Analytics and understand its value

·         How to set up a basic Google Ads Campaign

This long-established training programme is designed to provide non-financial managers with a basic understanding of the critical issues.

Business Owners and Managers of any size in any sector who wish to develop Financial Awareness to optimise the performance of their business over the next two years.

Participants will gain an understanding in dealing with Business Accounts, Budgetary and Financial Management. Participants will also gain the ability to develop and understand your businesses Profit & Growth Plan.

Online Interactive Workshop delivered by our experienced Trainer via Zoom.

Half day workshop, 3 X 1 hour modules (with 2 X 10 minute breaks).

• Introduction, Programme Overview and Objectives
• The Language of Business Finance
• How Funds Flow through your business
• Understanding Financial Reports
• Key Financial Performance Indicators
• Addressing the Implications of COVID Payments or Grants
• Review Costings and Pricing
• Developing your Financial Dashboard Summary and a Profit & Growth Plan

Participants will receive the training materials and financial planning templates in advance and will be invited to have their Business Accounts with them during the training programme. Additional training and or mentoring may be availed of subsequently to continue skills development in this essential aspect of business management.

The cost of this online open course is €140 per business +VAT.

(This covers attendance from up to 2 participants from each business).

This programme focuses on the impact Costing and Pricing has on the business performance and profitability margins. We empower participants with the confidence to review costs and prices. Along with enabling them to discuss related issues with their accountants and finance departments. Participants will develop their own Costing and Pricing Plan which sets out a path to improved performance.

The Pricing, Cost Margins and Profitability programme is geared towards business owners, management and to all relevant personnel  who have a role within the pricing, costing and financial aspect of the business.

The key outcomes of the Costing and Pricing Workshop will be: –

– Business Owners and Management teams with a significantly improved understanding of Costing and Pricing and how it impacts their business performance.
– Business Owners and Managers will be more confident in reviewing costs and prices and discussing related issues with their accountants.
– Participants will have an improved understanding of how pricing decisions impact on performance.
– Businesses will have a Costing and Pricing Plan which sets out a path to improved performance.

The key output will be a bespoke plan focused on improving the performance of the business by better management of costing and pricing.

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

3 x half day sessions

We have included an outline of the syllabus:

• Appreciating the importance if knowing your costs and setting the right price
• The implications of getting your costing and pricing wrong.
• Pricing strategies for SME’s
• The importance of pricing in improving business performance
• Approaches to costing for service and manufacturing businesses
• Factors that make up your costs including hidden costs
• How to establish your costs
• Dealing with changing costs (Exchange Rates, Tariffs, Cost increases)
• Costing and Pricing action plan

The Risk Assessment and Management workshop offers guidance for employees that have a role within the workplace for completing risk assessments. We deliver a detailed programme of content designed to help participants  have a more in-depth understanding of the principles of the assessment, whilst providing the skills required to successfully complete safety assessments within a business.

This comprehensive workshop provides insight into all of the significant steps involved during any hazard assessment. It will focus on how to identify potential risks, educate on how to manage the threat, and also uncover the chance of harm, giving participants the confidence needed to successfully complete risk assessments in the future.  

Human Resource employees, Facilities managers, health and safety officers, line managers, supervisors, team leaders, or any employees with a similar duty or responsibilities for carrying out risk assessments within the business.

By the end of the course each learner will be able to:

• Appreciate the benefits of risk planning and assessment
• Understand the risk management process
• Have a step-by-step approach to identifying and analysing possible risks
• Have the tools needed to implement and document a successful risk assessment plan

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

1 Full day workshop

The Risk Assessment Management Workshop consists of:

• Understanding risk
• The need for risk management – why is it necessary?
• Risk management overview – definition of risks and risk categories
• Risk management strategies – Avoidance; Mitigation; Acceptance; Procurement; Contingency; Insurance;
• Documentation and responding to risks – the risk plan
• Closure of risks

This one day programme is very practical in nature with participants getting hands on experience of analysing and interpreting financial information.

Case studies and participants actual accounts will be used during the Workshop where appropriate. Should Participants not wish to use their own financial reports, sample reports will be provided.

A workbook in which participants record their learning and how they will use the knowledge will be completed after each section.

Managers and Line Managers who wish to improve their confidence in dealing with, and the general understanding of, Business Accounts, Budgetary and Financial Management.

On completion of this one day programme, participants will become familiar with the terminology of finance, will understand how funds flow through a business, how to read and interpret financial reports, how to use basic ratio analysis to track performance and how to cost and price goods and services.

Participants will have the opportunity to work on accounts for their business as well as sample accounts which will be provided.

This course can be delivered on-site or through a series of online workshops.

We remain flexible to deliver the course to suit your requirements.

The duration of this programme is 2 full days, however this can also be delivered over a series of shorter workshops.

The contents of the programme is tailored to suit your requirements, however topics covered include:

• Demystifying the language of business finance
• How funds flow through a business.
• Understanding and managing working capital.
• Reading and interpreting financial reports – Balance Sheet, Profit & Loss Account, Funds Flow Statement.
• Using ratio analysis to assess and track business performance.
• Reading the financial reports for your own business (case study).
• The importance of taking a structured approach to costing and pricing.
• Establishing and monitoring financial Key Performance Indicators.