Manage Your WordPress Website with Confidence – Beginners Course

The participants will be provided with the framework to understand how to manage your WordPress site.

The course is delivered over one two hour session.

Overview

Struggling with the day to day management of your WordPress Website?  This short course will take you through the basics in a way that ensures you are confident in using WordPress to manage your site.

Who Should Attend?

This course is for people who are very new to WordPress and haven’t had the time to gain competency in the use of the tool.  If you are avoiding updates to your WordPress website for fear of breaking it this is the programme for you.

Learning Outcomes

This short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site. Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience.

Learners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research. Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign. Finally, learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool.

Delivery Method

Online Live Interactive Webinar (not pre-recorded!)

Course Duration

The duration of this programme is 2 hours with a 15 minute break.

Summary of Course Content

• How to Change your Home Page
• How to Add a News/Blog Item
• How to Add or Remove Products
• How to Change Prices
• How to Put Products on Sale
• How to Resize Images
• How to Add Video
• How to Add Products Features
• How to Control Stock
• How to Optimise your Content in WordPress for Search Engines
• How to use Images for Improved SEO ranking