Sales and Marketing Skills

Programme Aim
This programme aims to provide participants with the knowledge they need
to analyse the market for their products and services, develop integrated
marketing plans and understand the intrinsic link between marketing sales
and customer care.

Programme Overview

• The identification of new opportunities
• Product development and innovation
• Gathering market information
• Targeting customers
• Developing a cohesive Marketing Plan
• Improving company image
• Effective use of marketing communications

Programme Outline

Market Research

• What is market research?
• Types of market research
• Sources of Information
• Customer records and databases
• Customer satisfaction research
• Researching the competition
• Analysing data and developing an action plan
  Selling Skills & Customer Care
• Key elements of successful selling
• Understanding customer needs
• Selling benefits & solutions not features
• Handling objections & closing the sale
• Superior Customer Care

Business Communications & PR

• Ensuring maximum exposure for the business
• Sales promotion, media and materials
• Publicity, PR and advertising
• Brochures and sales literature
• Trade fairs and exhibitions

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