Developing Marketing Strategies

Programme Aim
This highly results focused programme aims to assist companies to develop
marketing and management capabilities so as to grow the business and
increase the bottom line.

Programme Overview

• Develop your marketing skills
• Conduct a marketing audit on the business.
• Increase your awareness of modern management, marketing and sales
  activities to enhance sustainable (bottom-line) performance.
• Develop a strategic Marketing Plan for the business so as to better meet the
  challenges of a fast changing trading environment.
• Foster creativity and innovation within the business and effectively manage
  this process
• Instigate & manage change within the business

Programme Outline

Current Performance Analysis

• Understand & select appropriate diagnostic tools
• Understand the “Business Growth” planning process
• Undertake a marketing review
• Creating Competitive Advantage

Marketing & the Bottom Line

• Understand the Cost of Marketing
• Understand Value & Return on Investment
• Understand the Key Performance Indicators
• Understand Setting a Marketing Budget

In-company Visit 1

• Review content of workshops 1 & 2 & ensure understanding
• Facilitate discussion in relation to business issues
• Commence the process of building the marketing plan

Developing a Strategic Marketing Plan

• Create a Vision / Mission Statement
• Create clearly stated Objectives & Targets
• Create an Implementation Strategy
• Create appropriate Monitors and Controls

Managing People & Change

• Understand various Management Styles
• Good Leadership qualities
• Understand the need for Innovation & Change
• Managing People through the Change process

In-company Visit 2

• Review content of workshops 3 & 4
• Facilitate discussion in relation to business issues
• Progress the development of the marketing plan

Business Planning and Quality Improvement

• The organisation plans where it is going and continuously improves its
  approach to quality

Effective Communication and People Involvement

• The organisation communicates with and encourages its people in an
  effective manner

Leadership and People Management

• The organisation leads and manages its people and their performance
  to pre-determined objectives in a competent and effective manner

Planning of Learning and Development

• The organisation plans the development of its people in
  support of the achievement of its business objectives

Training and Life Long Learning

• The organisation maintains and continuously improves a culture of
  learning and development

Review of Learning

• The organisation reviews the impact that people’s learning and
  development has had on performance and identifies improvements as
  a result

Recruitment and Selection

• The organisation recruits and selects its people in a professional, fair
  and competent manner in support of its business objectives

Employee Well–Being

• The organisation provides for the health, safety and well – being of all
  its people in a fair and non-discriminatory manner

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