Hospitality

MSc in Executive Leadership for Hospitality, Tourism and Leisure

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The Course

The collective performance of people is the primary driver of success in today’s complex and competitive business environment. High performance Hospitality, Tourism and Leisure organisations recognise the critical importance of leadership as the key to unlocking human potential and delivering business results. Effective leadership is the means by which these organisations create and capture value thus securing and maintaining their competitive edge.
The correlation between organisational performance and leadership is undisputed. Changes in working
practices and environments have led to unprecedented demands on today’s leaders.
The MSc in Executive Leadership for Hospitality, Tourism and Leisure is more than an academic programme of
study and knowledge acquisition, it is a personal and professional journey to excellence in leading people and
organisations.

The Context

The significant growth of the Hospitality, Tourism and Leisure sectors over the last few years reflects not only the changing operational environment and competitiveness in Ireland but also is due to the growth of these sectors worldwide. The opportunities presented by the new dynamic operating environment present significant challenges to executive managers in the industry. This programme is designed to equip executive managers with the competencies required to make best use of
opportunities presented.

Who should attend?

The MSc in Executive Leadership for Hospitality,Tourism and Leisure is targeted at senior executives in a leadership role within their organisation. Typically, participants will have significant budgetary and/or people management experience gained in a senior managerial role. Applicants will normally hold a degree or equivalent professional qualification. Exceptionally however, consideration will be given to those who can demonstrate a recognised track record in the practice of management. The programme will also be of interest to organisations addressing significant change and/or succession planning issues at a senior level.

Course Structure and Content

This two year, part-time strategic development programme is structured around seven taught modules each lasting three days and one five-day module is delivered at University of Denver, USA. The taught modules are delivered at high quality venues most convenient to the majority of participants. Induction and Graduation will take place at the University of Ulster,
Jordanstown campus.

Certification

Assessment is by a company-based assignment at the end of each module. On successful completion of all eight modules participants will be awarded the Postgraduate Diploma in Executive Leadership. Those who go on to complete the dissertation will be awarded the MSc in Executive Leadership.


Business Institute

The Business Institute is located within the Ulster Business School at the University of Ulster. The remit of the Business Institute is to support the management and business development needs of managers, directors and senior executives in all sectors of industry. The Business Institute is widely recognised throughout the island of Ireland for the quality and range of programme
provision in the area of management development. All departments within the Ulster Business School achieved
a maximum score of 24/24 for excellence in teaching and learning at the last Quality Assurance Assessment. The Institute’s members are drawn primarily from industry. This is reflected in the pragmatic action learning and problem solving approach that has become a recognised hallmark of teaching within the Institute.

Department of Hospitality and Tourism Management

The Department of Hospitality and Tourism Management has been involved in the education and development of
vocational management programmes for Hospitality, Tourism, Events and Cultural & Leisure sectors for
over thirty years. Members of the department have wide experience of teaching at management level and
have developed industry partnerships with many international companies.

Modules

INDUCTION

  • Getting to know you
  • Preparing participants for their learning journey
  • Formal induction

CREATING THE FUTURE

  • Auditing and assessing organisational competence
  • Change Leadership
  • Assessing the current environment, forecasting and scenario planning

LEADERSHIP FOR THE FUTURE

  • Exploring the IQ and EQ components of leadershi
  • Assessing individual leadership capability
  • Creating and implementing a personal leadership agenda

BUSINESS EXCELLENCE

  • Business process improvement
  • Business excellence models and methodologies
  • Supply chain management and customer Focus

BEST PRACTICE STUDY VISIT, UNIVERSITY OF DENVER, USA

  • Leading-edge management and leadership theory and practice
  • Marketing and Customer Relationship Management
  • Company visits hosted by senior executives from leading organisations
  • International networking at the highest business levels

FINANCIAL MANAGEMENT

  • Identifying and achieving financial objectives
  • Analysing, appraising and interpreting financial reports
  • Management Accounting
  • Performance measurement frameworks

STRATEGIC MANAGEMENT

  • The marketing relationships between the hospitality, tourism and travel industry
  • The philosophy and need for customer orientation in the marketing process
  • The analytical procedures and concepts that shape marketing strategies

PEOPLE MANAGEMENT AND DEVELOPMENT

  • Competitive Advantage through People
  • Developing the competencies in management to enable them to make best use of their people
  • Developing an awareness of Human Resource models and theories to enable the organisation to compete in the global marketplace
  • Analysis of current Human Resource Strategies

RESEARCH METHODS

  • Defining the business improvement research agenda
  • Evaluating a range of research methodologies and problem solving techniques
  • Conducting a literature review and executing an empirical research study

DISSERTATION:

MAJOR IN-COMPANY MANAGEMENT PROJECT

  • Applying knowledge and skills acquired during the course
  • Initiating and assessing the impact of an applied organisational development strategy

 

Improve business performance

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